Southern Tide

This lightweight performance button down is the perfect addition to any man’s wardrobe. Our signature brrr® cooling technology will keep you cool and comfortable no matter where the day takes you. The Charleston Collection Sport Shirts are non-logo

Relax and lean into the chill vibe of our beach chair printed short-sleeve sport shirt. While you soak in the sun, the quick dry, wicking material with brrr°® cooling technology keeps you feeling fresh.

Show 'em who's king of the grill. Our custom backyard barbecue inspired print gives big personality to a classic button-front sportshirt.

Men's Summer Blooms Polo. Designed with a tonal floral print that exudes effortless charm, this polo is available in refined coronet blue and tangerine orange. Crafted from premium materials, it offers a luxurious feel and exceptional breathability.

Men's Driver Schooling Fish Polo. Meticulously crafted from performance materials, this polo offers unparalleled comfort and breathability, making it ideal for active days under the sun. This polo is designed to keep you looking and feeling your best.

Crafted from premium materials, this button down shirt offers exceptional comfort and breathability for all-day wear. Its classic plaid pattern adds a timeless touch to your look, making it a versatile staple for any occasion.
Stay cool and stylish.

Our most popular Skipjack hat features our embroidered Skipjack logo on the front while the back includes blue "Southern Tide" embroidery and adjustable strap allowing for comfortable wear.

Wear this polo shirt to the office, the course, date night, and on the boat. Stay cool and comfortable with UV protection, wicking properties, quick dry materials, brrr°® cooling & added stretch.

This striped polo shirt features subtle small stripes and is available in a variety of appealing colors. Designed for all occasions, from casual outings to more formal affairs, this polo shirt is the perfect choice. With Brrr cooling technology.

Classic long-sleeve sport shirt and added brrr°® cooling technology to ensure optimal comfort. The quick-dry, wicking construction allows you to move through the day, no sweat. Featuring a timeless plaid and a button-down collar.

Roll up anywhere feeling confident in the Cruiser Heather Quarter Zip. Versatile and effortless, this pullover is perfect for lightweight layering and ideal for the man who goes where the good people & great times are.

Classic colors, clean design & a subtle nod to camo - need we say more? Elevate any look with this printed performance hat. Perfect for your next workout, hike or day in the sun.

This blazer will instantly be your go-to formal coat. Lightweight and relaxed, you’ll feel polished yet comfortable all day long.

A clean, transparent floral scent inspired by summer sunsets. Top notes: white tea, lemon, grapefruit. Middle notes: cyclamen, waterlily, rose petals. Base notes: musk, amber.

Inspired by a cool and refreshing coastal sunrise, Southern Tide Blue embodies our nautical spirit. Top notes of citrus fruits give way to a clean and fresh fragrance for men. Suited for all that desire to seize the day.